After creating over 100 different digital products. It's safe to say that I've learned a thing or two about what actually makes them sell.

And that's exactly what I'm going to be sharing with you today.

I have created over 100 different digital products and on one hand no, I would not recommend that. But on the other hand, it has made me learn a lot about digital products so that I can share a lot with you.

So that's good. But here's the cool thing.

You do not need to create 100 or more different digital products to be successful.

All it takes is one digital product that sells. And then keep sending consistent traffic to that digital product to continue to get consistent passive sales.

That said, I'm sure you can imagine after creating so many different digital products, I've learned a lot about what makes them sell or what really doesn't work to make them sell.

So I'm going to share a little bit with you about what products sold the best, what products didn't really sell, and what strategies worked and what strategies didn't.

So one of my very first digital products was a—posing guide.

So this was a list of different poses and how to do them. And this is, of course, for photographers, because that was my first ideal client for my first business.

And with that posing guide, I didn't really know what I was doing. The guide itself, I'm sure, was good, but I didn't really know what I was doing when it came to sales.

So all I did was I simply put it up on my website and I got a few sales, but as you can imagine, it wasn't that many sales. It was literally like a handful of sales. And the sales were not consistent. I didn't really have a strategy. So the lesson that I learned there is that simply putting something on your website is not a strategy, especially if you do not have consistent traffic going to that website.

The bottom line is that if people are not consistently seeing your offer, a.k.a. your digital products, then there's no way that people can consistently be buying your digital product.

I also saw a lot of people at the time on their website they had a section called Boutique and it had a lot of different digital templates and things. And so I thought, Well, I'm going to create a boutique because again, I didn't really have a lot of experience. I was simply looking at what other people were doing. And so I created a digital boutique for photographers. So what this entailed was essentially album templates, Photoshop presets, and just a lot of like really little digital products that were more like templates.

And those also never really sold that well. I did make some sales from them, but they were far from my top sellers and I think a number of things is number one, I just created a spot on my website and I just put them up there and I never really took the time to actually promote them or send traffic to them.

So kind of like my lesson with the first digital product that I talked about.

But I think another lesson is that although yes, those templates did solve a problem for my ideal clients, they did not solve a painful problem and they did not solve a high-value problem.

My Model Call eBook made over half a million dollars with no ads because it solved not only a really painful problem but also a high-value, painful problem.

It really is so important for you to take the time to make sure that your digital product is truly aligned with not just a problem that your followers are having, but the most painful and high-value problem that they are going to want to solve now and they are going to want to pay to be solved. Because that's going to make a difference between how it will be hard to get sales and how easy it will be to get sales.

But of course, you're going to need a strategy that's more in-depth than just putting it on your website.

So you may be wondering, okay, Molly, what is a better sales strategy than just putting it on my website?

There are too many to cover, but one, for example, would be:

“How I sell digital products via YouTube”

So what I do is I simply put out free helpful content 1 to 2 times every single week, and then I mention a freebie in the description below. So I literally put tons of freebies in my YouTube description box.

There is a freebie for a done-for-you funnel. You can move your followers to email subscribers. You can download it here so you have an idea: https://www.freedomcreator.co/list-builder

There is also a freebie on 54 different types of digital products, so you can find the right type of digital product to sell.

So what I do is again, I create content that I mentioned my freebies. When people sign up for a freebie, they put in their name and email address, so they get the freebie and they also get on my email list.

And then I use automated emails to nurture and also to invite people into my programs. And that's how I make sales.

And again, that's just one strategy of many. But the truth is that it comes down to a lot of people seeing your offer.

You need to get eyeballs on your offer.

It's just a simple math equation. You just need to get more traffic so you can get more sales. Marketing at its very basic comes down to getting people in front of your offer whether that's sending traffic through YouTube, blogging, Instagram, or TikTok, it doesn't matter.

But you need to send the right traffic to your offer and then review the data to see how it converts.

To help you better understand in simple terms, here is my three-part framework on what digital products sell better.

1. Digital products that are aligned with your audience.

The first part of the framework is making sure that your digital products are aligned with your audience.

How do you do that? Well, surveys!

So the best way to go about this is to grow a following and get about 100 to 500 or more people on your email list.

So as you grow your following, you're promoting your freebies, and you're getting people on your email list.

Then once you have about 100 to 500 or more people on your email list, you can send out a survey.

You can start to ask these people what are their struggles, goals, and number one struggles in their life, or business.

2. Digital product that solves a really painful problem.

Once you do the survey, you're going to have a list of all the different painful problems that your ideal clients are having, and now it's up to you to figure out which ones can you solve based on your experience and expertise.

Which ones are going to be the most high value, which ones are going to be the most painful, the most urgent, the ones that people are really going to want to pay to be solved?

That's going to be the one that you want to go with.

3. Digital product that solves a high-value problem that people are willing to pay for.

The next part of the framework is ensuring that it's a high-value problem.

So really narrowing down those problems and picking one that, you know, is a painful problem, an urgent problem, and a high-value problem.

You know if it’s a high-value problem if it’s not easy to solve and you have a solution to offer.

It’s those problems where people will be willing to pay you just to be solved, like:

-How to get more bookings or clients in your XXX business
-How to get your first sale on XXX
-And more…

4. Bonus part: digital products sell better if you share testimonials from your students.

If you don't have testimonials yet, use your own story. Use your own testimonial. We all start in the beginning with no testimonials, but you will grow them over time.

So again, in the very beginning, you're not going to have student testimonials yet. But that's okay.

And that's why it's important that you are actually qualified to teach these things because you need to be the proof for your offer.

And if you are qualified, then you will have the proof.

So where should you use these testimonials?

You can use them on your checkout page, your social media post, your description, and your website. There are lots of different places you can use them and social media proof really does help get a lot more sales because people want to make sure that they're not the guinea pig.

They want to make sure that there are other people who have gone before them that have had success.

Now, can you get sales without having student testimonials? In the beginning?

Of course, again, we all start that way. Just start out sharing your story and your testimony.

Final Thoughts

That’s it! Things that make digital products sell better.

Let me know what you think!

Thanks!